Business Continuity Tip of the Month
It ain't what you do, it's the way that you say it
The best recovery plan in the world may ultimately come to nothing if, in a real crisis, the communications aspects are handled badly.
Getting the right message across, in the right way, to your key stakeholders can be as important as the recovery activities themselves. History is littered with the casualties of poor crisis communications, with some organisations suffering severe damage to their reputation and others going out of business altogether.
So don’t neglect the crisis communications plan. Ensure that team members and spokespeople are identified, properly trained and have the backup they need to keep them fully briefed when called into action.
Did you know that Acumen’s Consultancy Director, Andy Osborne, publishes an expert tip each month for people with an interest in developing a business continuity capability?
Why not subscribe now and have Andy’s ‘Tip of the Month’ delivered to your inbox.
Andy also writes the occasional blog, which is somewhat more light-hearted, but with a serious business continuity message. Subscribe to ‘Oz’s Blog’ instead and receive an email notification when Andy posts a blog, in addition to the Tip of the Month emails.