This month’s tip comes courtesy of Dave Mason at Mentor Media Training. It’s short and sweet but contains some nuggets of wisdom…

• 50% of news consumption is now on social – consider adapting your communications mix to include ‘owned’ video and digital media 
• In a crisis, respond with empathy and compassion – put people first
• The last two years have been tough – review your crisis response planning with an audit of your crisis communications plan
• Media train two tiers of your leadership team for resilience
• Tell it all, tell it true, tell it fast!

 

Related tips : ‘The need for speed‘; ‘Social distancing‘; ‘Breaking with tradition‘