Business Continuity Tip of the Month

Crisis communications considerations

This month’s tip comes courtesy of Dave Mason at Mentor Media Training. It’s short and sweet but contains some nuggets of wisdom…

  • 50% of news consumption is now on social – consider adapting your communications mix to include ‘owned’ video and digital media 
  • In a crisis, respond with empathy and compassion – put people first
  • The last two years have been tough – review your crisis response planning with an audit of your crisis communications plan
  • Media train two tiers of your leadership team for resilience
  • Tell it all, tell it true, tell it fast!


Related tips : ‘The need for speed‘; ‘Social distancing‘; ‘Breaking with tradition



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